Connecting Food Lovers with Local Food Trucks
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Wanderbites aims to revolutionise the food truck experience by making it easier for users to find, explore, and enjoy local food trucks while supporting small businesses. By focusing on accessibility, user experience, and community, this app can become a vital tool for food lovers and food truck owners alike.
Project Goals:
Project Goals:
Enable Easy Discovery: Help users quickly and easily find nearby food trucks through real-time location tracking and user-friendly search options.
Promote Accessibility: Provide detailed, accessible information on food truck menus, including pricing, ingredients, and allergen details, to ensure all users can make informed choices.
Support Small Businesses: Empower local food truck owners by connecting them with a larger customer base, enabling them to manage their offerings, update locations, and reach more potential customers.
Target Audience:
Food Truck Enthusiasts: Individuals who enjoy trying diverse and unique food options and are looking for convenient, quick meals on the go.
Health-Conscious Consumers: Users with specific dietary needs or allergies who require detailed menu information to safely choose their meals.
Small Business Owners: Food truck operators who want to increase visibility, attract more customers, and streamline their business operations.
Project Timeline
Project Timeline
Research & Planning
User research, market analysis, and requirement gathering.
Define user personas, user journeys, and key features.
Design & Prototyping
Wireframing, prototyping, and UI design.
Initial usability testing and iteration.
3. Development & Testing
Integration of APIs and real-time features.
Comprehensive testing (functionality, usability, performance).
4. Launch & Post-Launch
Soft launch and monitoring.
Gathering user feedback and making adjustments.
Full launch with marketing support.
Research
Research
Surveys were constructed to gain insights, as a designer it's important to understand current market products, areas of improvement and the current users problems through an unbiased approach. I find annoymous surveying to be very beneficial, cheap, quick and easy to reach a range of audience.
Ideation
Ideation
To understand current products markets I conducted an ideation session, writing down a few key takeaways from my research. Throughout this phase I wanted to look at it through the users perspective.
Research Findings
Research Findings
To ensure this would be a viable product on the market. In depth research such as interviews were conducted to gain a better perspective on the area.
Interview 1
Interview 1
Participant : A young food enthusiast working in Dublin City centre.
The user insisted on the app to have easy steps on finding the location of the truck/vendors. Pre order feature for collection is a desirable option for this user as of their busy schedule.
A detailed menu, including ingredients, nutritional content, and allergen warnings. Incorporating comprehensive dietary filters and clear allergen information can make the app more appealing to users with specific health needs.
Interview 2
Interview 2
Participant : A coffee and bakery truck owner
Food truck owners struggle to communicate with customers about changes in location or menu offerings. A communication feature or notification system could allow owners to update directly to users.
Users, especially professionals on tight schedules, value the ability to order ahead and pick up their food without waiting in line. Integrating a pre-order feature could enhance user experience.
Both users and owners are interested in loyalty features A built-in rewards system could drive user engagement and provide food trucks with a tool to retain customers.
Interview 3
Interview 3
Participant : A personal trainer who is conscious of dietary requirements.
The participant mentioned inconsistent or incorrect information on existing platforms. The app should ensure that information such as truck locations and operating hours, in this case, menu items and nutrienal information.
They insisted on how they feel conscious on food ordering, on how accurate the information displayed in current food apps. "I'm always a bit hesitant because I’m not sure how accurate the information is. If the app can verify this, that would make a big difference."
Key pain points
Communication between users and owners
Quick and easily accessible
Precise location
Correct dietary requirements
Up to date menus
Problem Statement
Food enthusiasts and health-conscious consumers are struggling to consistently find and access nearby food trucks/coffee trucks with accurate location, menu, and allergen information.
Many users face frustration due to outdated or incorrect truck locations, limited dietary information, and the inability to discover new or popular food trucks easily.
Owners do not have tools to communicate their locations, menus, in real time, which may lead to missed business opportunities and problems for the user.
There is a need for a streamlined app that connects users with reliable, real-time food truck information while providing owners with an easy-to-use platform to reach their customers.
Design and Prototyping
Design and Prototyping
UI & Logo Design
User testing
Testing was taken place to see areas of improvements and what can be adjusted.
A few goals were created for the user to complete
Locate a local food truck or coffee truck
Order for collection
Locate saved menus items
Filter dietary requirements
Conclusion
The user testing sessions provided valuable insights into the strengths and areas for improvement of the food truck app. Users appreciated the app’s core features, especially the real-time location tracking and dietary filters, but also identified several areas where the user experience could be enhanced.
By addressing these pain points, the app can better meet the needs of its diverse user base, leading to higher satisfaction and more frequent usage
Contact me
Contact me
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