PedalPals
PedalPals
Embedded Files
Pedal Pals is an online feature created on Strava to engage cycling communities while training indoors. This feature tackles the heavily costs of current products.
“Cycling indoors can be beneficial but it looses the community aspect of cycling"
Project overview
Project overview
This feature was created for my interest in cycling. Being involved in a cycling community its hard to find the motivation to train throughout harsh weather conditions and reduced day light hours. I dove into the research behind this issue. through the action of:
Online Surveys
Personas
Interviews
Usability testing
Design Goals
Design Goals
The goal of this redesign is to create a feature within Strava that enhances engagement and motivation for cyclists training indoors. It aims to transform the current home workout experience from being perceived as "Boring" and "Non-engaging" to an interactive, community-driven experience.
This will ideally increase user satisfaction and promote more frequent usage of the app's indoor training features.
Solution
Solution
By leveraging this feature within Strava, we can potentially boost user engagement and activity during indoor usage. With the right modifications, these features can transform the indoor training experience into a more interactive, community-oriented activity. This not only provides a solution to the challenges posed by unfavourable weather conditions, but also encourages users to maintain consistent cycling routines regardless of their external environment.
Challenges
Challenges
One of the main challenges was to ensure the new feature would be engaging and motivating without becoming overly complex or difficult to use. Striking a balance between simplicity and functionality was critical. Another challenge was to seamlessly integrate the new feature into the existing Strava app, ensuring a coherent and consistent user experience. Additionally, it was important to consider the diverse needs and preferences of the cycling community.
Research
Surveys & Interviews
Surveys & Interviews
After a survey was conducted to gather data of frequent strava users, I decided to conduct two in depth interviews with different users. The first interview was taken with a young triathlon athlete. The second was taken with an older cycling athlete. The scale between the two users allowed to see both ends of how the user interacts with strava and current products on the market.
User personas allowed me to layout the information gathered accordingly. It allowed me to empathise with the user and seek out any other issues that could be addressed. Personas allowed me to base the design of the information provided. Bringing meaning to the final product.
Interview 1
Interview 1
Participant: A young triathlon enthusiast
Interview 2
Interview 2
Participant: A regular cyclist
Ideation
I conducted an ideation session to bring in some of my findings throughout my primary research. Ive stated some key statements to take into the design and prototyping phase.
Create with user centred design approach
Social Interactions
Eliminating boredom by substituting with gaming interactive solutions.
Live updates and interactions
Solo User Flow
First Time User Flow
Generic User Flow
Group User Flow
Brainstorm & Prototyping
HiFi Prototyping
HiFi Prototyping
After a wireframing session and testing. I found that, for this app to be useful while cycling a stationary bike or running on a treadmill, a simplistic approach would be the main element to this design. Making the feature as close to Strava's layout would exempt it from being lost within the app.
A/B Testing
A/B Testing
Through AB testing I wanted to identify four main tasks. These tasks were randomly selected by users to make sure give unbiased results.
A : Join an indoor cycling session with a Pal
B: Join a group session and end that same session.
C: Users can identify their ranking/score.
D: Join a chat room with a Pal.
To ensure the growth of this feature, I kept in mind a some metrics to consider throughout testing.
How often the feature is being used?
Is the user satisfied?
How often does the user train indoors now?
Does the user engage with other users.
All testing were done on Figma
Tests were done with new users and current app users. This opened the door to identify different impacts this feature might have on new and current users. Additional, looking into the difference between indoor cyclists and threadmill runners. What can we identify between the two different users when the feature is in use. This allowed to design a solution for different users wether a generic solution was viable or perhaps two separate features suited for two different users.
User Testing A
User Testing B
User Testing C
User Testing D
Anaylsis & Feedback
Anaylsis & Feedback
User 1
User 1
"Seeing my ranking pushed me to keep going, and I ended up running longer than usual"
User 2
User 2
I tried the chat during a group cycling session, and while it was fun to see my friends, I found it distracting. I’d rather focus on my workout with constant messaging popping up"
User 3
User 3
"I wasn’t sure how to access the social features during my workout. It wasn’t obvious where to find the chat or leaderboard. I only figured it out after a few tries"
User 4
User 4
"I enjoy the social aspect of indoor workouts, but I wish it connected more with my outdoor activities. It would be motivating to see how my treadmill runs or indoor cycles contribute to my overall progress"
The feedback provided insightful information. It shows user preferences and allows us to design for future strengths, improve areas and bring new meaning to the area of communication on Strava.
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